Trademark Registration Services

Slavchev & Vasilev Law Firm

Trademark registration and protection

Protect your business in Bulgaria, across the European Union, or internationally.

We can register your trademark entirely online.

We represent our clients before the Bulgarian Patent Office (BPO), the European Patent Office (EPO), the European Union Intellectual Property Office (EUIPO), and the World Intellectual Property Organization (WIPO).

You can register your trademarks in all 27 countries of the EU using a single registration procedure. Instead of applying for protection in each country separately, you can file one application for an EU trademark that covers the entire European Union and your EU trademark will be protected.

Trademark attorney that represents you, can: 

  •  liaise with marketing personnel to help clients choose new brand
  • deal with conflicts and infringements of their clients.
  •  monitor for copyright infringements
  • check whether a trademark is already registered and can register one.
Trademark registration and protection services

Trademark Registration Process

The right to a trademark is acquired through its registration, effective from the date the application is filed, and belongs to the first applicant. Trademark rights are exclusive rights, granting the owner the ability to use the mark, dispose of it, and prohibit third parties from using it.

To file an application for trademark registration, the following information is required:

  • Name and address of the applicant
  • The trademark you wish to register – word and/or graphic element
  • A list of goods and/or services for which the trademark will be used


The registration process for a
trademark in Bulgaria and the EU takes between 3 and 6 months, provided that no objections or oppositions are filed by third parties. The registered trademark is valid for 10 years from the filing date and can be renewed indefinitely every 10 years. 

For a global trademark the whole registration process can take over a year, however it should be mentioned that certain rights of protection are granted to the applicant from the day of the submission of the application.

Four-Step Process for Trademark Registration:

Step 1:

Comprehensive Study

This report includes a search and analysis of the potential success for registering a trademark. While this initial analysis is not mandatory, it is strongly recommended due to its valuable insights and minimising risk of unsuccessful registration. It includes assessment on the presence of the absolute grounds for registration, as well as any competing trademarks registered for the same class of goods or services

Step 2: 

Registration Application

Submission the trademark application to the respective Intellectual Property Office of the country or territory where you are seeking to register the trademark.

Step 3:

Examination (review) by the Intellectual Property Office and Expiry of Mandatory Opposition Periods

Once a trademark application has been formally submitted, it enters a crucial phase, called substantive examination by the competent Intellectual Property Office. During this stage, the office reviews the application to ensure that the proposed mark meets all legal requirements for registration. This typically includes an assessment of distinctiveness, compliance with statutory formalities, and an evaluation of whether the mark conflicts with any earlier registered or pending rights.


If the office identifies any issues—such as descriptiveness, lack of distinctiveness, or potential confusion with existing marks—it may issue an office action or provisional refusal, giving the applicant an opportunity to respond or amend the application.


Once the application passes this examination, or any objections are resolved, it is usually published for opposition. This publication serves as official notice to third parties who may believe that the registration of the mark would infringe their rights. During the mandatory opposition period, rights holders may file a formal opposition, challenging the mark’s registration on legal grounds, such as prior rights or bad faith.


If no opposition is filed within the prescribed timeframe—or if any opposition proceedings are ultimately resolved in favour of the applicant—the opposition period expires. Only then does the application move forward to the final stage, resulting in official registration of the trademark. At this point, the applicant obtains exclusive rights to use the mark for the designated goods or services, subject to renewal requirements.

Step 4:

Official Registration

Once the opposition period has expired without challenge—or any opposition has been resolved in the applicant’s favor—the application proceeds to formal registration. The Intellectual Property Office records the trademark in its register and issues an official certificate of registration, granting the owner exclusive rights to use the mark for the listed goods and services. From this point onward, the trademark enjoys full legal protection, subject to ongoing use requirements and periodic renewal.

How much does it cost to register a trademark?

That depends on several key factors.

That depends on several key factors.

  • Territory of protection- A national trademark (for example, in Bulgaria) protects your brand only within that country. An EU trademark registered with EUIPO provides protection in all 27 EU member states. An international trademark filed through WIPO can cover countries outside the EU.
  • Number of classes- Trademark protection is granted for specific classes of goods and services. The more classes you choose, the higher the total filing fee.

Our service for the complete Trademark registration and protection process starts from 300€ (IPO filing fees not included).

Last but not least, it is worth mentioning that registration of a trademark can be utilised to make use of certain tax benefits, permissible as per Bulgarian tax law.

If you're looking for a reliable legal partner in Sofia, Law Firm Slavchev and Vasilev is here for you

Practice Areas

At Slavchev & Vasilev Law Firm, we offer a wide range of legal services covering key areas of law:

Commercial Law

We provide comprehensive legal services for businesses, from company formation and contract drafting to representation in commercial disputes.

Contract Law

Our team has extensive experience in the area of contract law, offering assistance with contractual obligations, torts, insurance and more.

Property Law

We provide comprehensive legal services in property law matters, including real estate transactions, property disputes, construction law and protection of property rights.

Intellectual Property Protection

Rely on us to register and protect trademarks, patents, copyrights and other intellectual property.

Civil Cases

We provide professional legal representation in all types of civil matters, including claims, injunctions and enforcement proceedings.

Administrative Law

We are your reliable partner in complex administrative procedures and disputes with government authorities.

Tax Law

We offer expert legal advice on tax matters, including tax planning, defending tax audits and appealing tax rulings.

Labour Law

Our employment law solicitors are here to advise you on all aspects of the employment relationship including employment contracts, dismissals, compensation and employment disputes.